BUSINESS 101

BUSINESS 101

by
Leonard Hartono

A BOOK BY THE OVERPOST: BUSINESS 101 is like a helpful friend for entrepreneurs aiming to move up from small ventures to bigger enterprises. It's designed as a simple roadmap for those starting a business, offering practical steps to kickstart and grow gradually, with tips to boost sales using straightforward digital marketing strategies. It also shares insights on fundraising without needing a lot of money, and includes interesting stories from successful companies' pitch decks, helping readers create presentations that catch investors' attention.

After graduating from UC Berkeley and leading real estate projects at Mandiri Development Group, Leonard Hartono started SewaKantorCBD, a technology-powered commercial real estate agency. Last year, the company expanded into the residential market and rebranded itself as SpaceStock. Later on, he wrote “Business 101” as a guidance for entrepreneurs to grow small business into a bigger enterprise.

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9786230058004
ELEX
2024
208
14x21cm
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